Braun: Designed to Keep is a book worth holding onto

Table Of Content

• Consumer Research: understanding hearts, bodies, and minds
• Discover the 10 principles of Good Design by Dieter Rams
• The Designs that Forged an Icon: 100 Years of Braun
• Less and More exhibition
• Eight Braun products that demonstrate its good design principles of "simple, useful and built to last"
• History of Braun Design: A Deep Dive Into an Iconic Brand
• Designer of the Year Pencil

Color was used extremely sparingly and, if at all, only to provide information. This hyper-clean design language was intended to reflect the high sound quality. But while essays, theses, and documentaries have explored Braun's philosophy in granular detail, nothing paints a fuller picture than taking a magnifying glass to the physical products themselves.

Consumer Research: understanding hearts, bodies, and minds

It doesn’t need anything new, there is no obsolescence - it doesn’t dominate or take over. At Brown, we have been motivated by a desire to better serve our clients since 1976, gracing their homes with the style, sophistication, elegance and warmth that captures the essence of those who live in them. Being a family-owned firm, we understand the value of establishing relationships with our clients, and we embrace the opportunities we have to create their dream homes.

Discover the 10 principles of Good Design by Dieter Rams

By the mid-1960s, Rams’ design style was regarded as the apogee of modernity. Proper design in a time when electronic items were big, clunky, and show-offish. Until 1995, Dieter Rams continued to innovate, releasing hit after hit, gradually changing the way we design, use, and perceive household products.

Braun's Most Definitive Monograph, Over 400 Pages with 500 Images - Core77.com

Braun's Most Definitive Monograph, Over 400 Pages with 500 Images.

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The Designs that Forged an Icon: 100 Years of Braun

The L 450 flat loudspeaker, TG 60 tape recorder, and TS 45 control unit came together to form a wall-mounted stereo system that was not only lightyears ahead of similar products technically but also visually. Housed in a clean aluminum carrying case, finished with an untreated leather handle, the TP 1 was the first appliance to combine two audio devices. TP 1 merged the T 4 pocket transistor radio and the P 1 miniature gramophone into one portable product. This fashion-defying food blender from 1957 was produced with only slight modifications for over three decades making it one of the longest-lived industrial products of all time.

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Braun & Hodinkee Unveil Limited BN0279 Watches: A Nod to Design Classics.

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And today, we're launching with an interactive timeline of some of Braun's notable products from its storied design history. In addition, we have a full gallery of the most recent BraunPrize winners—the work has been honored for its "genius design for a better everyday." The book is laid out chronologically, but the full-page photography (and the author) encourages the reader to flip around casually, bouncing between products and the profiles of each designer and then their influences throughout the company’s 102-year history.

Products

In fact, it is the same approach used for the development of medical devices. Professional quality management ensures that insights gained from consumer tests are taken into account whenever we develop new products.Is the new product efficient, safe, robust, and durable? We check our devices for their performance, operational capability at different temperatures, water tightness, and resistance to chemicals – to name just a few examples. In order to meet the highest of demands, a Braun product may have to pass more than 60 quality management tests during the development stage. In the Good Design Masterclass series, Braun's three core principles – simple, useful and built to last – were explored as Crawford discussed how each one could be applied to today's design industry and influence a new generation of designers. Designed to Keep gives meaning to the story of Braun by showing how generations of people drew inspiration from both past and current events to create products with sustained appeal.

During those formative years Rams absorbed his grandfather’s ways of thinking about work and craft, which Rams credited as being extremely influential for his own development as a designer. In 1947, at sixteen years of age, Rams began a course in Interior Design at the newly reopened Handwerker Kunstgewerbe Schule, in Wiesbaden. However, after only two semesters, he interrupted his studies for a three-year carpentry apprenticeship.

Established in 1968, the BraunPrize was Germany's first international design prize. Core77 is proud to launch a microsite dedicated to the history of Braun design. Over the next few months, we'll be doing a deep dive on the histories of Braun's Shavers, Time Pieces, Audio, Kitchen Appliances and Hair Care product categories.

Designer of the Year Pencil

With a stacked, vertical design that resembled a water tower, the KF 20 was known as the Aromaster. Instantly recognizable for its unconventional shape, this coffee maker added a touch of the extraordinary to everyday morning filter coffee. Less, but better - because it concentrates on the essential aspects, and the products are not burdened with nonessentials. Design makes an important contribution to the preservation of the environment.

Braun's famous SK 4 radiogram and the high-quality "D"-series (D25–D47) of 35mm slide projectors are some of the better examples of Functionalist design. An Influential New Design DirectorIn 1962 Rams was appointed director of Braun’s team of young designers. Having established its own design resource, the company became progressively less reliant on advice from the Ulm tutors.

So it's the early 1950s, and Braun is already making a name for itself in the world of electrical products. Along comes a man by the name of Dieter Rams, hired as an architect and interior designer for the brand. In the 1970s, a design approach influenced by pop art began to inspire Braun products, which included many common household appliances and products. Contemporary Braun design of the period incorporated this new approach in bright colours and a lightness of touch while still clean-lined in keeping with functionalist philosophy. Rams enjoyed grappling with new challenges and relished the chance to work on different products, producing objects that reflected his design philosophy. A particular favourite was the 1968 T2 Cylinder cigarette lighter inspired by the development of a new magnetic ignition technology.

Navigation gets an assist with a comprehensive index that also identifies which pages have illustrations, alongside a glossary that helps readers make sense of Braun’s cryptic product names. “When you’re new someplace and you have to introduce yourself, or enter a room and say ‘I’m so and so,’ you don’t shout. ’ it will get irritating.” This makes sense when you understand Rams’ dedication to the creation of a common design language during his four decades at the company. Another thing I really enjoyed while flipping through it was noting the size and placement of the Braun logo — first introduced with the raised “A” in 1935. At the end of the 1990s, Braun and Gillette suffered losses in several areas.

He was also the BraunPrize jury chairman between 1996 and 2009 (4). During his leadership, Schneider and the brand tried to break away from the very defined and ‘tight’ design style that Dieter Rams had determined. It was an experimental phase that was also trying to reconcile the needs of wider cultural contexts in a world that was becoming more and more global. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it. Technological development is always offering new opportunities for innovative design.

In the year punk flipped the future of music on its head, this pocket calculator was doing the same thing in the design world. Even if you haven’t used one of these, you have certainly seen its influence in the icon for the calculator app on your phone. You just have to look at this shaver next to any of its contemporaries to see how revolutionary its design was in 1962. User comfort is prioritised in Series 9 thanks to a number of technological breakthroughs, including SynchroSonic cutting system technology, which reads beard density and automatically adapts the motor output accordingly, 160 times a minute.